Emerging managers

โ„– 005

The pitch gets you meeting one. The LP decides later.

The pitch gets you meeting one. The LP decides later. Staircase: meeting 1 the intro and the deck; meeting 2 answer last time's questions; meeting 3 bring something new; meeting 4 make it easy to check you; meeting 5 help them sell you inside; every meeting keep the rhythm. The LP decides here. Five or more meetings per committed LP is now standard.

Most emerging managers prepare for the first LP meeting like it's the final exam ๐Ÿ“š

Deck polished. Story rehearsed. Numbers memorised.

Then I learned the uncomfortable part: almost no LP decides in meeting one.
Five or more meetings per committed LP is normal and always was.

Don't let anyone convince you that you would fall in love and get your agreement signed after a short time (unless you get them into FOMO ๐Ÿ˜ฑ, but about that I will write in the future).

The intro gets you into the room. Meetings two to five get you the commitment.

What actually moved the LPs I worked with:

1.) Answer what they asked last time. Come back with the answer, not the same deck.

2.) Bring something new every time. A deal closed, a portfolio update, a number that moved.

3.) Make it easy to check you. References, co-investors, your last investor report. Offer them before they ask.

4.) Help them sell you inside their own house. A family office principal has a family. A fund-of-funds has a committee. Give them the one page they can forward ๐Ÿ“„.

5.) Keep the rhythm. Same update, same cadence, committed or not.

Honestly, this is where many great European managers lose the raise. Brilliant investors.
Nobody ever taught them to sell themselves.

The raise isn't won in the pitch. It's won in the follow-up ๐Ÿ”

Curious:
โžก๏ธ GPs, in which meeting did your first LP actually decide?

โžก๏ธ LPs, what did you need to see after meeting one?

Sources

  1. Buyouts & Gen II, Emerging Manager Report 2026

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